As the local NPR and PBS affiliate, WABE is Atlanta’s steadfast public resource for local and national news. An evolution of the previous mark, the new logo features square letter forms that amplify and expand. Dynamic shapes house various content needs and give the identity an equally bold and expressive feeling.

BrandingLogo DesignMotion
Role: Art Direction, Design, Motion
Design Support: Gray Hauser, Sean Jones, Christian Tompkins 
Strategy & Writing: Katelyn Bottoms
Motion: Max Prince
Creative Director: Blake Howard
Studio: Matchstic

Features & Awards: Brand New