Monday Night Brewing
Monday Night Brewing needed a new brand to capture not just the creativity and craftsmanship of the beer, but the genuine enthusiasm and humor of the people behind it. That shows up in a new, hand-drawn logo and a custom typeface, both created specifically for the brewery. Inspired by the day/night contrast in the brewery's name, each can features an illustration style built on negative space.
BrandingIllustrationLogo DesignMotion
Role: Art Direction, Design, Strategy, Illustration, Motion
Design Support: Sean Jones, Christian Tompkins, Reid Parsekian, Gray Hauser
Photography: Gray Hauser
Creative Director: Blake Howard
Studio: Matchstic
Features & Awards: CBMA Best Creative Branding / Best Brewery Rebrand 2023, The Dieline
Design Support: Sean Jones, Christian Tompkins, Reid Parsekian, Gray Hauser
Photography: Gray Hauser
Creative Director: Blake Howard
Studio: Matchstic
Features & Awards: CBMA Best Creative Branding / Best Brewery Rebrand 2023, The Dieline
![](https://freight.cargo.site/t/original/i/907c1916f611a43d5a0d63ff3d9bdf3e12702302c5a8aea5e0ba290ead7dc841/MondayNight_PintGlass_01.jpg)
![](https://freight.cargo.site/t/original/i/d1ada634b1adbccc8a4af9c53ce335c400497bded4caeb0d8b135ab2044e294d/MondayNight_CaseStudy_Shoot-1806.jpg)
![](https://freight.cargo.site/t/original/i/a863697341741a4a8e970e6e4cbb46738fe875c2ef865b3f36ed8ca6072540d7/6C7A6546.jpg)
![](https://freight.cargo.site/t/original/i/dcb26c66126a7e5568a0892dcbf2ad76d03d17fef53ffd5fe10a015d92ac01b0/MondayNight_CaseStudy_Shoot-1927.jpg)
![](https://freight.cargo.site/t/original/i/acba5f043f06876cfb224b29465b0e2cb1cc7a10712797dd50e0b65711f9e334/MondayNight_CaseStudy_Shoot-2222.jpg)
![](https://freight.cargo.site/t/original/i/ac86d78e56c133bd909d897736d23ffc8b1c66cef1ed5728c2ceaf926958a17c/MondayNight_CaseStudy_Shoot-2058.jpg)
![](https://freight.cargo.site/t/original/i/9e9f6de7b73d161ca1e992eef7a0190ae67a9fd22161fabc4d7c95f8612b9843/MondayNight_CaseStudy_Shoot-2132.jpg)
![](https://freight.cargo.site/t/original/i/d38b976ce1374dfe1dbfca0c581c466644885a064398ebf2145eaac53611656a/MondayNight_CaseStudy_Shoot-1832.jpg)
![](https://freight.cargo.site/t/original/i/cf7c23101c895fe1ddcf1747246abb0b8ff01228aaffc8992d7dc1eeaec6c4b7/6C7A6743.jpg)
![](https://freight.cargo.site/t/original/i/76266a89314db9b0f4cd47d453f87b07eca23bd5c7b2502013a812c83bd39b81/MondayNight_CaseStudy_Shoot-1963.jpg)
![](https://freight.cargo.site/t/original/i/bcdc3adba21ff7a9d0e2df922c3e638c6308cba56f24d228e9f5e7ad87dc7772/MondayNight_CaseStudy_Shoot-1905.jpg)
![](https://freight.cargo.site/t/original/i/1c4063285c5399998ade9acbabb2f4c3989ebf38a954252ad9b776c8414e8615/MondayNight_CaseStudy_Shoot-1656.jpg)
![](https://freight.cargo.site/t/original/i/4b6203b334a464d0713ff65d0787bcfef280099e7caec267e7e6ee673a102f45/6C7A6502-2.jpg)
![](https://freight.cargo.site/t/original/i/305a6ce12b9a5451bbac531dd521439a35587325aefe92a35433dce842546278/MondayNight_CaseStudy_Shoot-2270.jpg)
![](https://freight.cargo.site/t/original/i/982db700bf59efbefa65be3f380d7b5623ebab473b31fb9c50881eb67d01249b/MondayNight_CaseStudy_Shoot-1858.jpg)
![](https://freight.cargo.site/t/original/i/97d61000cb20b82ad94310767dfcaac0f957da00d4128805dc3046ac39ffe6b6/MondayNight_Buttons.jpg)
![](https://freight.cargo.site/t/original/i/4fc249b0bae38117fd8509635b926616005e5a1cb9a2245ccae43c02bb3ac1dd/MondayNight_CaseStudy_Shoot-7796.jpg)
![](https://freight.cargo.site/t/original/i/2e69fbd0d2889471017e2e5f8b0672985f025e1e8f7930aabe4d742ba89e8248/MondayNight_CaseStudy_Shoot-1887.jpg)
![](https://freight.cargo.site/t/original/i/94de97981d1a4177cc9ee6161f63286e4c9d3abfa6f414b523f2ff88e32fb29d/MondayNight_CaseStudy_Shoot-2275.jpg)
![](https://freight.cargo.site/t/original/i/bbe97f9e85efc4c354cd3d80710f0853958efc9118553a87bd9f40a8838e5083/6C7A6726_2.jpg)
![](https://freight.cargo.site/t/original/i/609f840ae524793daf6e2a8487b55f630911f0ea67e5aeb5853408b94428499d/MondayNight_Billboard.jpg)
![](https://freight.cargo.site/t/original/i/44f8dfdaf4c7b39d85dc184f0e21d0a03566fc186d43585c91d5d199297a9d3c/333904120_515001104046983_5767004396540677433_n.jpg)
![](https://freight.cargo.site/t/original/i/cee2ff4093f5271a7c1810e772ba41729d5d124ef14cde28771a35d5a18ca783/MondayNight_Barrel.jpg)
![](https://freight.cargo.site/t/original/i/949d03118b671ba958fc8cada9f319c820cc7f9e2d88e901b1fc83ca2bad0ef1/MondayNight_Mural.jpg)
![](https://freight.cargo.site/t/original/i/c613dc01abaaa880c1cb062660027d0ecbbe17236a89ae70ba23704d822d2794/MondayNight_CaseStudy_Shoot-2075.jpg)