Monday Night Brewing

Monday Night Brewing needed a new brand to capture not just the creativity and craftsmanship of the beer, but the genuine enthusiasm and humor of the people behind it. That shows up in a new, hand-drawn logo and a custom typeface, both created specifically for the brewery. Inspired by the day/night contrast in the brewery's name, each can features an illustration style built on negative space.

BrandingIllustrationLogo DesignMotion
Role: Art Direction, Design, Strategy, Illustration, Motion
Design Support: Sean Jones, Christian Tompkins, Reid Parsekian, Gray Hauser
Photography: Gray Hauser
Creative Director: Blake Howard
Studio: Matchstic

Features & Awards: CBMA Best Creative Branding / Best Brewery Rebrand 2023, The Dieline