10 Tampa Bay

For decades, Tampa Bay's 10News had been carried by the tides of local news cliche. This complete reimagining of the brand dives deep, combining an unexpected lead color with bold concentric lines. The result is a brand that transcends trends, instills confidence, and stops channel surfers in their tracks.

BrandingLogo Design
Role: Art Direction, Design
Design Support: Jason Combs, Terry Sieting
Animation: Story First
Strategy & Writing: Devin Bambrick
Creative Director: Blake Howard
Studio: Matchstic

Features & Awards: Brand NewCommunication Arts